@import url("https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600&family=DM+Serif+Display:ital@0;1&display=swap");
:root {
  --black: #111210;
  --charcoal: #1a1b18;
  --ink: #20231f;
  --bronze: #b58a55;
  --bronze2: #d4b07d;
  --stone: #e8e2d8;
  --ivory: #f6f3ed;
  --muted: #72766f;
  --line: rgba(32, 35, 31, 0.16);
  --white: #fff;
  --max: 1440px;
}
* {
  box-sizing: border-box;
}
html {
  scroll-behavior: smooth;
  overflow-x: clip;
}
body {
  margin: 0;
  color: var(--ink);
  background: var(--ivory);
  font-family: "DM Sans", sans-serif;
  font-weight: 300;
}
.noise {
  position: fixed;
  inset: 0;
  pointer-events: none;
  z-index: 99;
  opacity: 0.035;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 160 160' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
.topline {
  height: 28px;
  background: #0d0e0c;
  color: #c9b38f;
  font-size: 8px;
  letter-spacing: 0.19em;
  text-transform: uppercase;
  display: flex;
  justify-content: center;
  align-items: center;
}
.site-nav {
  height: 82px;
  padding: 0 4vw;
  display: flex;
  align-items: center;
  justify-content: space-between;
  position: absolute;
  top: 28px;
  left: 0;
  right: 0;
  z-index: 30;
  color: white;
  border-bottom: 1px solid rgba(255, 255, 255, 0.2);
  transition: 0.3s;
}
.site-nav.fixed {
  position: fixed;
  top: 0;
  background: rgba(17, 18, 16, 0.96);
  backdrop-filter: blur(16px);
  height: 72px;
}
.logo img {
  width: 250px;
  display: block;
}
.nav-links {
  display: flex;
  align-items: center;
  gap: 30px;
}
.nav-links > a {
  color: inherit;
  text-decoration: none;
  font-size: 9px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
}
.nav-links > a:hover {
  color: var(--bronze2);
}
.nav-actions {
  display: flex;
  align-items: center;
  gap: 16px;
}
.lang {
  font-size: 9px;
  letter-spacing: 0.12em;
}
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 17px 20px;
  text-decoration: none;
  text-transform: uppercase;
  font-size: 9px;
  letter-spacing: 0.16em;
  font-weight: 500;
  border-width: 1px;
  border-style: solid;
  cursor: pointer;
}
.menu-btn {
  display: none;
  color: white;
  background: none;
  border: 0;
  font-size: 24px;
}
.hero {
  min-height: 800px;
  height: 100svh;
  color: white;
  position: relative;
  display: flex;
  align-items: flex-end;
  overflow: hidden;
}
.hero-media,
.hero-overlay {
  position: absolute;
  inset: 0;
}
.hero-media {
  background-size: cover;
  background-position: center;
  transform: scale(1.02);
}
.hero-overlay {
  background:
    linear-gradient(
      90deg,
      rgba(10, 11, 9, 0.88),
      rgba(10, 11, 9, 0.25) 64%,
      rgba(10, 11, 9, 0.12)
    ),
    linear-gradient(0deg, rgba(10, 11, 9, 0.65), transparent 55%);
}
.hero-inner {
  width: 100%;
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 5vw 10vh;
  position: relative;
}
.overline,
.eyebrow {
  font-size: 9px;
  letter-spacing: 0.23em;
  text-transform: uppercase;
  font-weight: 500;
}
.overline:before {
  content: "";
  display: inline-block;
  width: 40px;
  height: 1px;
  background: var(--bronze);
  margin: 0 14px 3px 0;
}
.display {
  font:
    400 clamp(70px, 8.1vw, 135px)/0.91 "Italiana",
    serif;
  letter-spacing: -0.035em;
  margin: 25px 0;
}
.display em,
.section-title em,
.page-title em {
  font-style: normal;
  color: var(--bronze2);
}
.hero-copy {
  width: min(570px, 90%);
  font-size: 18px;
  line-height: 1.65;
  color: #e4e3df;
}
.hero-actions {
  display: flex;
  align-items: center;
  gap: 30px;
  margin-top: 32px;
}
.quiet-link {
  color: inherit;
  text-decoration: none;
  font-size: 9px;
  text-transform: uppercase;
  letter-spacing: 0.15em;
  border-bottom: 1px solid currentColor;
  padding-bottom: 7px;
}
.hero-proof {
  position: absolute;
  bottom: 34px;
  right: 5vw;
  display: flex;
  gap: 35px;
}
.hero-proof div {
  border-left: 1px solid rgba(255, 255, 255, 0.3);
  padding-left: 16px;
}
.hero-proof b {
  font: 400 22px "Italiana";
  display: block;
}
.hero-proof span {
  font-size: 7px;
  text-transform: uppercase;
  letter-spacing: 0.16em;
  color: #c2c5c0;
}
.conversion-bar {
  background: #cdb791;
  padding: 22px 5vw;
  display: grid;
  grid-template-columns: 1fr auto auto;
  align-items: center;
  gap: 35px;
}
.conversion-bar h3 {
  margin: 0;
  font: 400 25px "Italiana";
}
.conversion-bar p {
  font-size: 11px;
  margin: 3px 0 0;
}
.conversion-bar .btn {
  padding: 14px 18px;
}
.section {
  padding: 115px 5vw;
  max-width: var(--max);
  margin: auto;
}
.section.full {
  max-width: none;
}
.eyebrow {
  padding-top: 15px;
  border-top: 1px solid var(--line);
}
.section-head {
  display: grid;
  grid-template-columns: 1.4fr 0.6fr;
  gap: 8vw;
  align-items: end;
  margin: 55px 0 75px;
}
.section-title,
.page-title {
  font:
    400 clamp(52px, 5.5vw, 85px)/0.98 "Italiana",
    serif;
  margin: 0;
}
.section-head p {
  font-size: 15px;
  line-height: 1.8;
  color: var(--muted);
}
.intent-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--line);
}
.intent {
  padding: 35px 2.2vw 35px 0;
  border-right: 1px solid var(--line);
  min-height: 310px;
}
.intent + .intent {
  padding-left: 2.2vw;
}
.intent:last-child {
  border: 0;
}
.intent .num {
  font-size: 9px;
  color: var(--bronze);
  letter-spacing: 0.15em;
}
.intent h3 {
  font: 400 26px/1.12 "Italiana";
  margin: 55px 0 16px;
}
.intent p {
  font-size: 12px;
  line-height: 1.75;
  color: var(--muted);
}
.intent a {
  color: var(--ink);
  font-size: 8px;
  text-transform: uppercase;
  letter-spacing: 0.16em;
  text-decoration: none;
  border-bottom: 1px solid;
  padding-bottom: 6px;
}
.dark-section {
  background: var(--black);
  color: white;
  padding: 115px 5vw;
}
.dark-section .eyebrow {
  border-color: rgba(255, 255, 255, 0.18);
}
.projects-grid {
  display: grid;
  grid-template-columns: 1.2fr 0.8fr;
  gap: 18px;
  margin-top: 60px;
}
.project-card {
  position: relative;
  min-height: 640px;
  overflow: hidden;
  color: white;
  text-decoration: none;
}
.project-card.small {
  min-height: 410px;
}
.project-card img {
  position: absolute;
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: 0.7s;
}
.project-card:hover img {
  transform: scale(1.035);
}
.project-card:after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(0deg, rgba(0, 0, 0, 0.75), transparent 60%);
}
.project-card .meta {
  position: absolute;
  z-index: 2;
  left: 30px;
  right: 30px;
  bottom: 28px;
}
.project-card h3 {
  font: 400 36px "Italiana";
  margin: 8px 0;
}
.project-card span,
.project-card small {
  font-size: 8px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}
.project-stack {
  display: grid;
  gap: 18px;
}
.trust-split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  min-height: 760px;
}
.adscopumAbout__promise {
  max-width: none;
  margin-inline: calc(50% - 50vw);
}
.adscopumAbout {
  padding-bottom: 0;
}
.trust-image {
  background-position: center;
  background-size: cover;
}
.trust-copy {
  background: #222621;
  color: white;
  padding: 100px 7vw;
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.trust-copy h2 {
  font: 400 60px/0.98 "Italiana";
  margin: 30px 0;
}
.checks {
  display: grid;
  gap: 0;
  margin: 25px 0 35px;
}
.check {
  display: grid;
  grid-template-columns: 38px 1fr;
  border-top: 1px solid rgba(255, 255, 255, 0.17);
  padding: 20px 0;
}
.check b {
  color: var(--bronze);
  font-weight: 400;
}
.check h4 {
  font: 400 19px "Italiana";
  margin: 0 0 5px;
}
.check p {
  font-size: 11px;
  color: #aeb5af;
  margin: 0;
  line-height: 1.6;
}
.tool-cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
}
.tool-card {
  background: white;
  border: 1px solid var(--line);
  padding: 38px;
  min-height: 355px;
  display: flex;
  flex-direction: column;
}
.tool-card.featured {
  background: var(--bronze);
  color: white;
}
.tool-icon {
  width: 45px;
  height: 45px;
  border: 1px solid;
  display: grid;
  place-items: center;
  font: 400 20px "Italiana";
}
.tool-card h3,
.tool-card .tool-title {
  font: 400 28px "Italiana";
  margin: 45px 0 12px;
}
.tool-card .tool-title p {
  margin: 0;
  color: inherit;
}
.tool-card p {
  font-size: 12px;
  line-height: 1.7;
  color: var(--muted);
}
.tool-card.featured p {
  color: #f3eadf;
}
.tool-card a {
  margin-top: auto;
  color: inherit;
  text-decoration: none;
  font-size: 8px;
  text-transform: uppercase;
  letter-spacing: 0.15em;
}
.lead-panel {
  background: #151613;
  color: white;
  padding: 90px 5vw;
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 9vw;
}
.lead-panel h2 {
  font: 400 60px/0.98 "Italiana";
  margin: 28px 0;
}
.lead-panel p {
  font-size: 14px;
  line-height: 1.75;
  color: #aeb2ad;
}
.mini-form {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}
.field {
  display: flex;
  flex-direction: column;
  gap: 7px;
}
.field.full {
  grid-column: 1/-1;
}
.field label {
  font-size: 8px;
  text-transform: uppercase;
  letter-spacing: 0.15em;
  color: #a9aaa5;
}
.field input,
.field select,
.field textarea {
  width: 100%;
  background: transparent;
  border: 0;
  border-bottom: 1px solid rgba(255, 255, 255, 0.3);
  color: white;
  padding: 12px 0;
  font: 300 13px "DM Sans";
  outline: none;
}
.field select option {
  color: black;
}
.field textarea {
  min-height: 85px;
}
.mini-form .btn {
  grid-column: 1/-1;
  margin-top: 10px;
}
.social-proof {
  padding: 95px 5vw;
  background: #d4c3a6;
  text-align: center;
}
.quote {
  max-width: 900px;
  margin: auto;
  font: 400 35px/1.35 "Italiana";
}
.quote-author {
  margin-top: 28px;
  font-size: 9px;
  text-transform: uppercase;
  letter-spacing: 0.17em;
}
.insight-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}
.article-card {
  color: var(--ink);
  text-decoration: none;
}
.article-card img {
  width: 100%;
  aspect-ratio: 1.25;
  object-fit: cover;
}
.article-card small {
  display: block;
  margin: 18px 0 10px;
  font-size: 8px;
  text-transform: uppercase;
  letter-spacing: 0.15em;
  color: var(--bronze);
}
.article-card h3 {
  font: 400 25px/1.2 "Italiana";
  margin: 0 0 12px;
}
.article-card p {
  font-size: 11px;
  line-height: 1.7;
  color: var(--muted);
}
.footer {
  background: #0e0f0d;
  color: white;
  padding: 75px 5vw 30px;
}
.footer-top {
  display: grid;
  grid-template-columns: 1.3fr repeat(3, 0.6fr);
  gap: 6vw;
}
.footer-logo {
  width: 280px;
}
.footer p {
  font-size: 11px;
  line-height: 1.7;
  color: #8f9690;
}
.footer h4 {
  font-size: 8px;
  text-transform: uppercase;
  letter-spacing: 0.17em;
  color: var(--bronze);
  margin: 0 0 18px;
}
.footer a {
  display: block;
  color: #b7bcb7;
  text-decoration: none;
  font-size: 11px;
  margin: 10px 0;
}
.footer-bottom {
  border-top: 1px solid rgba(255, 255, 255, 0.12);
  margin-top: 55px;
  padding-top: 24px;
  display: flex;
  justify-content: space-between;
  font-size: 8px;
  color: #717872;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}
/* inner pages */
.page-hero {
  min-height: 650px;
  color: white;
  position: relative;
  display: flex;
  align-items: flex-end;
  background-size: cover;
  background-position: center;
}
.page-hero:before {
  content: "";
  position: absolute;
  inset: 0;
  background:
    linear-gradient(90deg, rgba(10, 11, 9, 0.86), rgba(10, 11, 9, 0.2)),
    linear-gradient(0deg, rgba(10, 11, 9, 0.58), transparent);
}
.page-hero-inner {
  position: relative;
  padding: 0 5vw 75px;
  max-width: var(--max);
  width: 100%;
  margin: auto;
}
.page-title {
  font-size: clamp(65px, 7vw, 110px);
  margin: 22px 0;
}
.page-hero p {
  max-width: 610px;
  font-size: 17px;
  line-height: 1.7;
  color: #dfdfdc;
}
.breadcrumb {
  font-size: 8px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: #bbb;
}
.stats {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  background: var(--bronze);
  color: white;
}
.stat {
  padding: 50px 5vw;
  border-right: 1px solid rgba(255, 255, 255, 0.25);
}
.stat b {
  font: 400 40px "Italiana";
  display: block;
}
.stat span {
  font-size: 8px;
  text-transform: uppercase;
  letter-spacing: 0.14em;
}
.process {
  counter-reset: steps;
}
.process-row {
  display: grid;
  grid-template-columns: 100px 1fr 1fr;
  gap: 40px;
  border-top: 1px solid var(--line);
  padding: 42px 0;
}
.process-row:before {
  counter-increment: steps;
  content: "0" counter(steps);
  font-size: 10px;
  color: var(--bronze);
}
.process-row h3 {
  font: 400 30px "Italiana";
  margin: 0;
}
.process-row p {
  font-size: 12px;
  line-height: 1.75;
  color: var(--muted);
  margin: 0;
}
.filters {
  display: flex;
  gap: 8px;
  margin: 35px 0;
}
.filter {
  padding: 11px 17px;
  border: 1px solid var(--line);
  background: none;
  font: 500 8px "DM Sans";
  text-transform: uppercase;
  letter-spacing: 0.14em;
  cursor: pointer;
}
.filter.active {
  background: var(--black);
  color: white;
}
.portfolio-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 30px;
}
.portfolio-item {
  position: relative;
  color: var(--ink);
  text-decoration: none;
}
.portfolio-item img {
  width: 100%;
  aspect-ratio: 1.45;
  object-fit: cover;
}
.portfolio-item h3 {
  font: 400 30px "Italiana";
  margin: 16px 0 5px;
}
.portfolio-item p {
  font-size: 9px;
  text-transform: uppercase;
  letter-spacing: 0.13em;
  color: var(--bronze);
}
.calc-shell {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  background: white;
  border: 1px solid var(--line);
  min-height: 640px;
}
.calc-inputs {
  padding: 55px;
}
.calc-inputs h2 {
  font: 400 40px "Italiana";
  margin: 0 0 8px;
}
.calc-inputs > p {
  font-size: 12px;
  color: var(--muted);
  line-height: 1.6;
  margin-bottom: 35px;
}
.range-row {
  margin: 24px 0;
}
.range-head {
  display: flex;
  justify-content: space-between;
  margin-bottom: 12px;
}
.range-head label {
  font-size: 10px;
  text-transform: uppercase;
  letter-spacing: 0.1em;
}
.range-head output {
  font: 400 18px "Italiana";
  color: var(--bronze);
}
input[type="range"] {
  width: 100%;
  accent-color: var(--bronze);
}
.choice-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 8px;
}
.choice {
  border: 1px solid var(--line);
  padding: 13px;
  text-align: center;
  font-size: 9px;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  cursor: pointer;
  background: transparent;
}
.choice.active {
  background: var(--black);
  color: white;
}
.calc-result {
  background: var(--black);
  color: white;
  padding: 55px;
  display: flex;
  flex-direction: column;
}
.calc-result .result-label {
  font-size: 9px;
  text-transform: uppercase;
  letter-spacing: 0.17em;
  color: #a8ada7;
}
.big-result {
  font: 400 58px "Italiana";
  color: var(--bronze2);
  margin: 12px 0 25px;
}
.result-breakdown {
  border-top: 1px solid rgba(255, 255, 255, 0.16);
}
.result-row {
  display: flex;
  justify-content: space-between;
  border-bottom: 1px solid rgba(255, 255, 255, 0.16);
  padding: 16px 0;
  font-size: 11px;
}
.calc-result p {
  font-size: 11px;
  color: #979e98;
  line-height: 1.6;
}
.calc-result .btn {
  margin-top: auto;
}
.calculator-tabs {
  display: flex;
  margin: 0 0 25px;
  gap: 8px;
}
.calc-tab {
  padding: 13px 18px;
  border: 1px solid var(--line);
  background: transparent;
  font: 500 8px "DM Sans";
  text-transform: uppercase;
  letter-spacing: 0.13em;
}
.calc-tab.active {
  background: var(--bronze);
  color: white;
  border-color: var(--bronze);
}
.contact-layout {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 10vw;
}
.contact-details h3 {
  font: 400 35px "Italiana";
}
.contact-details p {
  font-size: 13px;
  line-height: 1.8;
  color: var(--muted);
}
.contact-form {
  background: var(--black);
  color: white;
  padding: 55px;
}
.article-layout {
  display: grid;
  grid-template-columns: minmax(0, 760px) 280px;
  gap: 8vw;
}
.article-body {
  font-size: 15px;
  line-height: 1.9;
}
.article-body h2 {
  font: 400 40px "Italiana";
  margin-top: 55px;
}
.article-body blockquote {
  font: 400 29px/1.45 "Italiana";
  border-left: 2px solid var(--bronze);
  margin: 45px 0;
  padding-left: 30px;
}
.sticky-card {
  position: sticky;
  top: 100px;
  background: var(--black);
  color: white;
  padding: 30px;
}
.sticky-card h3 {
  font: 400 25px "Italiana";
  margin-top: 0;
}
.sticky-card p {
  font-size: 11px;
  line-height: 1.6;
  color: #aeb3ae;
}
.mobile-drawer {
  display: none;
}
@media (max-width: 980px) {
  .topline {
    font-size: 6px;
  }
  .site-nav {
    height: 70px;
    padding: 0 5vw;
  }
  .logo img {
    width: 200px;
  }
  .nav-links,
  .nav-actions .lang,
  .nav-actions > .btn {
    display: none;
  }
  .menu-btn {
    display: block;
  }
  .mobile-drawer {
    display: block;
    position: fixed;
    inset: 0;
    background: #111210;
    z-index: 60;
    padding: 28px;
    transform: translateX(100%);
    transition: 0.35s;
    color: white;
  }
  .mobile-drawer.open {
    transform: none;
  }
  .mobile-drawer .close {
    float: right;
    background: none;
    border: 0;
    color: white;
    font-size: 28px;
  }
  .mobile-drawer nav {
    clear: both;
    display: grid;
    padding-top: 60px;
  }
  .mobile-drawer nav a {
    font: 400 34px "Italiana";
    color: white;
    text-decoration: none;
    border-bottom: 1px solid #333;
    padding: 16px 0;
  }
  .hero {
    min-height: 730px;
  }
  .hero-inner {
    padding-bottom: 90px;
  }
  .display {
    font-size: 16vw;
  }
  .hero-proof {
    display: none;
  }
  .conversion-bar {
    grid-template-columns: 1fr;
  }
  .conversion-bar .btn {
    width: 100%;
  }
  .section {
    padding: 80px 6vw;
  }
  .section-head {
    grid-template-columns: 1fr;
    gap: 30px;
    margin: 45px 0;
  }
  .intent-grid {
    grid-template-columns: 1fr 1fr;
  }
  .intent {
    min-height: 260px;
  }
  .projects-grid,
  .trust-split,
  .lead-panel,
  .contact-layout,
  .article-layout {
    grid-template-columns: 1fr;
  }
  .trust-image {
    min-height: 520px;
  }
  .tool-cards,
  .insight-grid {
    grid-template-columns: 1fr;
  }
  .footer-top {
    grid-template-columns: 1fr 1fr;
  }
  .page-hero {
    min-height: 600px;
  }
  .stats {
    grid-template-columns: 1fr 1fr;
  }
  .process-row {
    grid-template-columns: 50px 1fr;
  }
  .process-row p {
    grid-column: 2;
  }
  .portfolio-grid {
    grid-template-columns: 1fr;
  }
  .calc-shell {
    grid-template-columns: 1fr;
  }
  .calculator-tabs {
    overflow-x: auto;
  }
  .choice-grid {
    grid-template-columns: 1fr;
  }
  .article-layout aside {
    display: none;
  }
}
@media (max-width: 600px) {
  .hero-actions {
    align-items: flex-start;
    flex-direction: column;
  }
  .hero-copy {
    font-size: 15px;
  }
  .display {
    font-size: 18vw;
  }
  .intent-grid {
    grid-template-columns: 1fr;
  }
  .intent {
    border-right: 0;
    border-bottom: 1px solid var(--line);
    padding: 28px 0 !important;
    min-height: 0;
  }
  .intent h3 {
    margin: 25px 0 10px;
  }
  .dark-section {
    padding: 80px 5vw;
  }
  .projects-grid {
    grid-template-columns: 1fr;
  }
  .project-card {
    min-height: 500px;
  }
  .project-card.small {
    min-height: 360px;
  }
  .trust-copy {
    padding: 75px 7vw;
  }
  .trust-copy h2,
  .lead-panel h2 {
    font-size: 45px;
  }
  .stats {
    grid-template-columns: 1fr 1fr;
  }
  .stat {
    padding: 35px 6vw;
  }
  .calc-inputs,
  .calc-result {
    padding: 35px 24px;
  }
  .big-result {
    font-size: 44px;
  }
  .mini-form {
    grid-template-columns: 1fr;
  }
  .field.full,
  .mini-form .btn {
    grid-column: auto;
  }
  .footer-top {
    grid-template-columns: 1fr;
  }
  .footer-bottom {
    gap: 12px;
    flex-direction: column;
  }
  .page-title {
    font-size: 17vw;
  }
}

/* Readability & refinement pass */
body {
  font-weight: 400;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
.display,
.section-title,
.page-title,
.intent h3,
.project-card h3,
.trust-copy h2,
.check h4,
.tool-card h3,
.tool-card .tool-title,
.lead-panel h2,
.quote,
.article-card h3,
.stat b,
.process-row h3,
.portfolio-item h3,
.calc-inputs h2,
.big-result,
.contact-details h3,
.article-body h2,
.article-body blockquote,
.sticky-card h3,
.conversion-bar h3,
.project-facts b,
.project-panel h2 {
  font-family: "DM Serif Display", Georgia, serif !important;
  font-weight: 400;
}
.display,
.section-title,
.page-title {
  letter-spacing: -0.025em;
  line-height: 0.98;
}
.display em,
.section-title em,
.page-title em {
  font-style: italic;
}
.display {
  font-size: clamp(64px, 7.25vw, 116px);
  max-width: 960px;
}
.hero-copy {
  font-size: 18px;
  line-height: 1.7;
  max-width: 610px;
  color: #f1f0ed;
  text-shadow: 0 1px 8px rgba(0, 0, 0, 0.25);
}
.overline,
.eyebrow {
  font-size: 11px;
  letter-spacing: 0.18em;
  line-height: 1.5;
}
.topline {
  font-size: 10px;
  letter-spacing: 0.14em;
}
.nav-links > a {
  font-size: 11px;
  letter-spacing: 0.11em;
  font-weight: 500;
}
.lang {
  font-size: 11px;
}
.btn {
  font-size: 10px;
  letter-spacing: 0.12em;
  line-height: 1.3;
  min-height: 48px;
}
.quiet-link {
  font-size: 10px;
  letter-spacing: 0.12em;
}
.hero-proof b {
  font-family: "DM Serif Display", Georgia, serif;
  font-size: 27px;
}
.hero-proof span {
  font-size: 9px;
  line-height: 1.45;
}
.conversion-bar h3 {
  font-size: 28px;
}
.conversion-bar p {
  font-size: 13px;
  line-height: 1.5;
}
.section-head p {
  font-size: 16px;
  line-height: 1.8;
  color: #555b56;
  max-width: 520px;
}
.intent .num {
  font-size: 11px;
}
.intent h3 {
  font-size: 30px;
  line-height: 1.15;
}
.intent p {
  font-size: 14px;
  line-height: 1.75;
  color: #5e645f;
}
.intent a,
.tool-card a {
  font-size: 10px;
  line-height: 1.4;
}
.project-card small,
.project-card span {
  font-size: 10px;
  line-height: 1.45;
}
.project-card h3 {
  font-size: 39px;
  line-height: 1.08;
}
.trust-copy > p {
  font-size: 15px;
  line-height: 1.75;
  color: #d1d5d1;
}
.check b {
  font-size: 12px;
}
.check h4 {
  font-size: 21px;
  line-height: 1.25;
}
.check p {
  font-size: 13px;
  line-height: 1.6;
  color: #bbc1bc;
}
.tool-card h3,
.tool-card .tool-title {
  font-size: 31px;
  line-height: 1.15;
}
.tool-card p {
  font-size: 14px;
  line-height: 1.7;
  color: #5d635e;
}
.lead-panel p {
  font-size: 15px;
  line-height: 1.8;
  color: #c4c8c4;
}
.field label {
  font-size: 10px;
  line-height: 1.4;
}
.field input,
.field select,
.field textarea {
  font-size: 14px;
  line-height: 1.5;
}
.quote {
  font-size: 39px;
  line-height: 1.4;
}
.quote-author {
  font-size: 10px;
}
.article-card small {
  font-size: 10px;
}
.article-card h3 {
  font-size: 29px;
  line-height: 1.2;
}
.article-card p {
  font-size: 13px;
  line-height: 1.75;
}
.footer p,
.footer a {
  font-size: 12px;
  line-height: 1.6;
}
.footer h4 {
  font-size: 10px;
}
.footer-bottom {
  font-size: 9px;
}
.page-hero p {
  font-size: 18px;
  line-height: 1.75;
  color: #f0efeb;
  text-shadow: 0 1px 8px rgba(0, 0, 0, 0.25);
}
.breadcrumb {
  font-size: 10px;
}
.stat span {
  font-size: 10px;
  line-height: 1.45;
}
.process-row:before {
  font-size: 12px;
}
.process-row h3 {
  font-size: 33px;
  line-height: 1.18;
}
.process-row p {
  font-size: 14px;
  line-height: 1.8;
  color: #5b625d;
}
.portfolio-item p {
  font-size: 10px;
  line-height: 1.5;
}
.calc-inputs > p,
.calc-result p {
  font-size: 13px;
  line-height: 1.7;
}
.range-head label {
  font-size: 11px;
}
.choice {
  font-size: 10px;
  line-height: 1.35;
}
.result-label {
  font-size: 10px !important;
}
.result-row {
  font-size: 13px;
}
.contact-details p {
  font-size: 14px;
}
.article-body {
  font-size: 17px;
  line-height: 1.9;
  color: #363a36;
}
.article-body p {
  max-width: 720px;
}
.sticky-card p {
  font-size: 13px;
}
.hero-overlay {
  background:
    linear-gradient(
      90deg,
      rgba(10, 11, 9, 0.86),
      rgba(10, 11, 9, 0.38) 62%,
      rgba(10, 11, 9, 0.18)
    ),
    linear-gradient(0deg, rgba(10, 11, 9, 0.7), transparent 58%);
}
.page-hero:before {
  background:
    linear-gradient(
      90deg,
      rgba(10, 11, 9, 0.88),
      rgba(10, 11, 9, 0.34) 68%,
      rgba(10, 11, 9, 0.2)
    ),
    linear-gradient(0deg, rgba(10, 11, 9, 0.68), transparent 62%);
}
.project-card:after {
  background: linear-gradient(0deg, rgba(0, 0, 0, 0.82), transparent 68%);
}
.logo img {
  height: 58px;
  width: auto;
  max-width: 260px;
}
.footer-logo {
  width: 280px;
  height: auto;
}
.tool-card,
.intent,
.article-card {
  transition:
    transform 0.3s ease,
    border-color 0.3s ease;
}
.tool-card:hover {
  transform: translateY(-4px);
  border-color: rgba(181, 138, 85, 0.6);
}
@media (max-width: 980px) {
  .display {
    font-size: clamp(60px, 13vw, 100px);
  }
  .page-title {
    font-size: clamp(58px, 12vw, 92px);
  }
  .section-title {
    font-size: clamp(48px, 10vw, 76px);
  }
  .topline {
    font-size: 8px;
  }
  .logo img {
    height: 47px;
  }
  .intent h3 {
    font-size: 28px;
  }
  .quote {
    font-size: 32px;
  }
}
@media (max-width: 600px) {
  .display {
    font-size: 15vw;
    line-height: 1;
  }
  .page-title {
    font-size: 15vw;
    line-height: 1;
  }
  .section-title {
    font-size: 13vw;
  }
  .hero-copy,
  .page-hero p {
    font-size: 16px;
  }
  .overline,
  .eyebrow {
    font-size: 10px;
  }
  .project-card h3 {
    font-size: 34px;
  }
  .trust-copy h2,
  .lead-panel h2 {
    font-size: 43px;
  }
  .quote {
    font-size: 29px;
  }
  .topline {
    padding: 0 14px;
    text-align: center;
  }
  .logo img {
    height: 43px;
    max-width: 190px;
  }
}

.adscopumPortfolio .portfolio-item[hidden] {
  display: none;
}
.adscopumPortfolio .filters {
  flex-wrap: wrap;
  margin-top: 0;
  margin-bottom: 42px;
}
.adscopumPortfolio .portfolio-item__overlay p {
  max-width: 620px;
  margin: 10px 55px 0 0;
  color: #d8dad6;
  font-size: 13px;
  line-height: 1.55;
  text-transform: none;
  letter-spacing: 0;
}
.adscopum-project-hero {
  position: relative;
  min-height: 78vh;
  display: flex;
  align-items: flex-end;
  background-size: cover;
  background-position: center;
  color: #fff;
}
.adscopum-project-hero__overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(
    0deg,
    rgba(7, 9, 7, 0.88),
    rgba(7, 9, 7, 0.12) 70%
  );
}
.adscopum-project-hero__content {
  position: relative;
  width: min(90%, var(--max));
  margin: 0 auto;
  padding: 0 0 80px;
}
.adscopum-project-hero__content .eyebrow {
  color: #e1b878;
  text-transform: uppercase;
}
.adscopum-project-hero__content p:last-child {
  max-width: 650px;
  font-size: 17px;
  line-height: 1.75;
  color: #e5e6e2;
}
.adscopum-expertise-hero {
  min-height: clamp(620px, 78vh, 840px);
  background-position: center 42%;
}
.adscopum-expertise-hero__intro {
  max-width: 650px;
  font-size: 18px;
  line-height: 1.75;
  color: #f0efeb;
  text-shadow: 0 1px 8px rgba(0, 0, 0, 0.25);
}
.overline {
  text-decoration-line: none !important;
}
.conversion-bar__title {
  font:
    400 28px/1.2 "DM Serif Display",
    Georgia,
    serif;
}
.conversion-bar__title p,
.conversion-bar__intro p {
  margin-left: 0;
  margin-right: 0;
}
.conversion-bar__title p {
  margin-top: 0;
  margin-bottom: 3px;
}
.conversion-bar__intro p {
  margin-top: 0;
  margin-bottom: 0;
  font-size: 13px;
  line-height: 1.5;
}
.conversion-bar__actions {
  display: contents;
}
.adscopum-project-grid {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  grid-auto-rows: 300px;
  gap: 18px;
  margin-top: 60px;
  margin-bottom: 35px;
}
.adscopum-project-grid__item {
  grid-column: span var(--project-column-span);
  grid-row: span var(--project-row-span);
  min-width: 0;
  min-height: 0;
}
.adscopum-project-grid .project-card {
  display: block;
  width: 100%;
  height: 100%;
  min-height: 0;
}
.adscopum-project-grid .project-card .meta {
  display: block;
}
.adscopum-project-grid .project-card .meta > strong {
  display: block;
  font:
    400 36px "DM Serif Display",
    Georgia,
    serif;
  margin: 8px 0;
}
.adscopum-project-grid .project-card .meta > span {
  display: block;
}
@media (max-width: 980px) {
  .adscopum-project-grid {
    grid-template-columns: 1fr;
    grid-auto-rows: 420px;
  }
  .adscopum-project-grid__item {
    grid-column: 1 !important;
    grid-row: span 1 !important;
  }
}
.adscopumJourneys {
  background: #f6f3ed;
  color: #20231f;
}
.adscopumJourneys .section-title,
.adscopumJourneys .intent h3,
.adscopumJourneys .intent a {
  color: #20231f;
}
.adscopumJourneys .section-head p,
.adscopumJourneys .intent p {
  color: #555b56;
}
.adscopumJourneys .eyebrow {
  color: #6f4526;
  border-top-color: rgba(111, 69, 38, 0.22);
}
.adscopumDecisionTools {
  background: #f6f3ed;
}
.umb-block-grid__layout-item:has(> .adscopumJourneys),
.umb-block-grid__layout-item:has(> .adscopumDecisionTools) {
  background: #f6f3ed;
}
.umb-block-grid__layout-item:has(> .adscopumAbout),
.umb-block-grid__layout-item:has(> .adscopumExpertise),
.umb-block-grid__layout-item:has(> .adscopumPortfolio),
.umb-block-grid__layout-item:has(> .adscopumInvestorProposition),
.umb-block-grid__layout-item:has(> .adscopumCalculators),
.umb-block-grid__layout-item:has(> .adscopumInsights),
.umb-block-grid__layout-item:has(> .adscopumContact),
.umb-block-grid__layout-item:has(> .adscopumProjectStory) {
  background: var(--ivory);
}
.adscopumConsultation__action {
  display: flex;
  align-items: center;
  justify-content: flex-start;
}
.adscopumInvestorCapture {
  grid-template-columns: 1fr auto;
}
.adscopumContact .contact-details {
  display: grid;
  gap: 18px;
  margin: 35px 0;
}
.adscopumContact .contact-details > div {
  display: grid;
  gap: 5px;
}
.adscopumContact .contact-details small {
  color: var(--bronze);
  font-size: 9px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
}
.adscopumContact .contact-details a,
.adscopumContact .contact-details span {
  color: var(--ink);
  font-size: 15px;
  text-decoration: none;
}
@media (max-width: 980px) {
  .adscopumInvestorCapture {
    grid-template-columns: 1fr;
  }
}

/* Project catalogue and editorial project pages */
.adscopumPortfolio {
  padding-top: 105px;
  padding-bottom: 135px;
}
.adscopumPortfolio .portfolio-grid {
  grid-template-columns: repeat(12, minmax(0, 1fr));
  gap: 22px;
}
.adscopumPortfolio .portfolio-item {
  grid-column: span 6;
  min-height: 520px;
  overflow: hidden;
  background: var(--black);
  color: #fff;
}
.adscopumPortfolio .portfolio-item:nth-child(5n + 1) {
  grid-column: span 7;
  min-height: 650px;
}
.adscopumPortfolio .portfolio-item:nth-child(5n + 2) {
  grid-column: span 5;
  min-height: 650px;
}
.adscopumPortfolio .portfolio-grid > .portfolio-item {
  grid-column: span var(--portfolio-columns, 6);
}
.adscopumPortfolio .portfolio-grid > .portfolio-item[data-project-featured="true"] {
  min-height: 680px;
}
.adscopumPortfolio .portfolio-item img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  aspect-ratio: auto;
  object-fit: cover;
  transition:
    transform 0.75s ease,
    filter 0.4s ease;
}
.adscopumPortfolio .portfolio-item:after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(0deg, rgba(8, 10, 8, 0.84), transparent 62%);
}
.adscopumPortfolio .portfolio-item:hover img {
  transform: scale(1.035);
  filter: saturate(1.05);
}
.portfolio-item__overlay {
  position: absolute;
  z-index: 1;
  left: 34px;
  right: 34px;
  bottom: 30px;
}
.portfolio-item__overlay small {
  display: block;
  color: #e2bd84;
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}
.portfolio-item__overlay h3 {
  color: #fff;
  font-size: 40px;
  line-height: 1.05;
  margin: 10px 45px 0 0;
}
.portfolio-item__overlay span {
  position: absolute;
  right: 0;
  bottom: 4px;
  font-size: 21px;
  color: #e2bd84;
  transition: transform 0.25s ease;
}
.portfolio-item:hover .portfolio-item__overlay span {
  transform: translate(4px, -4px);
}
.adscopumProjectStory {
  background: var(--ivory);
  overflow: hidden;
}
.project-story__lead {
  padding-bottom: 85px;
}
.project-story__heading {
  display: grid;
  grid-template-columns: minmax(0, 1.35fr) minmax(280px, 0.65fr);
  gap: 9vw;
  align-items: end;
  margin-top: 54px;
}
.project-story__intro {
  font-size: 17px;
  line-height: 1.85;
  color: #555b56;
  max-width: 520px;
}
.project-story__feature {
  margin: 0;
  width: 100%;
  height: min(76vw, 850px);
  overflow: hidden;
  background: var(--black);
}
.project-story__feature img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.project-story__chapters {
  display: grid;
  gap: 115px;
  padding-top: 125px;
  padding-bottom: 145px;
}
.project-story__chapter {
  display: grid;
  grid-template-columns: minmax(0, 1.18fr) minmax(300px, 0.82fr);
  gap: 7vw;
  align-items: center;
}
.project-story__chapter:nth-child(even) {
  grid-template-columns: minmax(300px, 0.82fr) minmax(0, 1.18fr);
}
.project-story__chapter:nth-child(even) figure {
  order: 2;
}
.project-story__chapter figure {
  margin: 0;
  min-height: 520px;
  height: 62vh;
  max-height: 720px;
  overflow: hidden;
}
.project-story__chapter img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.project-story__chapter-copy {
  max-width: 500px;
}
.project-story__chapter-copy h2 {
  font:
    400 clamp(40px, 4.3vw, 67px)/1 "DM Serif Display",
    Georgia,
    serif;
  margin: 0 0 28px;
  color: var(--ink);
}
.project-story__chapter-copy p {
  font-size: 16px;
  line-height: 1.85;
  color: #5b625d;
}
@media (max-width: 980px) {
  .adscopumPortfolio .portfolio-item,
  .adscopumPortfolio .portfolio-item:nth-child(n) {
    grid-column: span 12;
    min-height: 540px;
  }
  .project-story__heading,
  .project-story__chapter,
  .project-story__chapter:nth-child(even) {
    grid-template-columns: 1fr;
  }
  .project-story__chapter:nth-child(even) figure {
    order: 0;
  }
  .project-story__chapter figure {
    height: 60vw;
    min-height: 420px;
  }
  .project-story__chapters {
    gap: 80px;
  }
}
@media (max-width: 600px) {
  .adscopumPortfolio .portfolio-item,
  .adscopumPortfolio .portfolio-item:nth-child(n) {
    min-height: 420px;
  }
  .portfolio-item__overlay {
    left: 22px;
    right: 22px;
    bottom: 22px;
  }
  .portfolio-item__overlay h3 {
    font-size: 32px;
  }
  .project-story__feature {
    height: 68vh;
  }
  .project-story__chapter figure {
    height: 70vw;
    min-height: 320px;
  }
  .project-story__chapters {
    padding-top: 80px;
    padding-bottom: 95px;
  }
}

/* Clean premium surfaces — deliberately no simulated grain */
.noise {
  display: none !important;
}
.lead-panel {
  background:
    radial-gradient(
      circle at 12% 8%,
      rgba(181, 138, 85, 0.09),
      transparent 31%
    ),
    linear-gradient(135deg, #181a17 0%, #111310 58%, #0c0d0b 100%) !important;
}
.footer {
  background: linear-gradient(
    115deg,
    #0f110e 0%,
    #0b0d0b 68%,
    #10120f 100%
  ) !important;
}
.dark-section {
  background: linear-gradient(135deg, #151713 0%, #0e100d 100%);
}

/* Conversion system: direct enquiry without page changes */
.floating-enquiry {
  position: fixed;
  right: 24px;
  bottom: 24px;
  z-index: 45;
  border: 0;
  background: var(--bronze);
  color: white;
  padding: 16px 21px;
  font: 600 10px "DM Sans";
  text-transform: uppercase;
  letter-spacing: 0.12em;
  box-shadow: 0 12px 35px rgba(0, 0, 0, 0.22);
  cursor: pointer;
}
.floating-enquiry span {
  margin-left: 18px;
}
.enquiry-modal {
  position: fixed;
  inset: 0;
  z-index: 80;
  display: grid;
  place-items: stretch end;
  visibility: hidden;
  pointer-events: none;
}
.enquiry-modal.open {
  visibility: visible;
  pointer-events: auto;
}
.modal-backdrop {
  position: absolute;
  inset: 0;
  border: 0;
  background: rgba(8, 9, 7, 0.72);
  backdrop-filter: blur(6px);
  opacity: 0;
  transition: 0.3s;
}
.enquiry-modal.open .modal-backdrop {
  opacity: 1;
}
.modal-panel {
  position: relative;
  width: min(520px, 100%);
  height: 100%;
  overflow: auto;
  background: linear-gradient(145deg, #191b17, #0f100e);
  color: white;
  padding: 70px 55px;
  transform: translateX(100%);
  transition: transform 0.4s cubic-bezier(0.2, 0.75, 0.2, 1);
  box-shadow: -30px 0 80px rgba(0, 0, 0, 0.3);
}
.enquiry-modal.open .modal-panel {
  transform: none;
}
.modal-close {
  position: absolute;
  right: 25px;
  top: 20px;
  border: 0;
  background: transparent;
  color: white;
  font: 300 32px "DM Sans";
  cursor: pointer;
}
.modal-panel h2 {
  font:
    400 45px/1.05 "DM Serif Display",
    Georgia,
    serif;
  margin: 26px 0 15px;
}
.modal-panel > p {
  font-size: 14px;
  line-height: 1.7;
  color: #b9beb8;
  margin-bottom: 35px;
}
.quick-form {
  display: grid;
  gap: 20px;
}
.quick-form .field input,
.quick-form .field select {
  background: transparent;
  color: white;
  border: 0;
  border-bottom: 1px solid rgba(255, 255, 255, 0.32);
  padding: 12px 0;
}
.quick-form .field select option {
  color: #111;
}
.quick-form small {
  font-size: 10px;
  color: #858b85;
  line-height: 1.5;
}
.investor-capture {
  background: var(--bronze);
  color: white;
  padding: 24px 5vw;
  display: grid;
  grid-template-columns: 0.65fr 1.35fr;
  gap: 45px;
  align-items: center;
}
.investor-capture strong {
  display: block;
  font:
    400 22px "DM Serif Display",
    Georgia,
    serif;
}
.investor-capture span {
  font-size: 11px;
}
.investor-capture form {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr auto;
  gap: 10px;
}
.investor-capture input,
.investor-capture select,
.result-capture input,
.result-capture select {
  min-width: 0;
  border: 1px solid rgba(255, 255, 255, 0.35);
  background: rgba(255, 255, 255, 0.1);
  color: white;
  padding: 13px;
  font: 400 12px "DM Sans";
}
.investor-capture input::placeholder,
.result-capture input::placeholder {
  color: rgba(255, 255, 255, 0.75);
}
.investor-capture select option,
.result-capture select option {
  color: #111;
}
.investor-capture .btn {
  white-space: nowrap;
  background: #111;
  border-color: #111;
}
.result-capture {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 9px;
  margin-top: 8px;
}
.result-capture select {
  grid-column: 1/-1;
}
.result-capture .btn {
  grid-column: 1/-1;
  width: 100%;
}
.calc-result .result-capture {
  margin-top: auto;
}
.site-nav .btn,
.hero-actions .btn {
  font-family: "DM Sans", sans-serif;
}
@media (max-width: 980px) {
  .investor-capture {
    grid-template-columns: 1fr;
  }
  .investor-capture form {
    grid-template-columns: 1fr 1fr;
  }
  .investor-capture .btn {
    grid-column: 1/-1;
  }
  .floating-enquiry {
    right: 16px;
    bottom: 16px;
  }
  .modal-panel {
    padding: 65px 38px;
  }
}
@media (max-width: 600px) {
  .investor-capture form {
    grid-template-columns: 1fr;
  }
  .investor-capture .btn {
    grid-column: auto;
  }
  .modal-panel {
    padding: 60px 24px;
  }
  .modal-panel h2 {
    font-size: 38px;
  }
  .floating-enquiry {
    left: 14px;
    right: 14px;
    bottom: 12px;
    width: calc(100% - 28px);
    display: flex;
    justify-content: space-between;
  }
  .result-capture {
    grid-template-columns: 1fr;
  }
  .result-capture select,
  .result-capture .btn {
    grid-column: auto;
  }
  .footer {
    padding-bottom: 100px;
  }
}
/* Adscopum theme bridge: all brand primitives resolve from the tenant Theme tab. */
:root {
  --black: var(--theme-primary, #111210);
  --charcoal: color-mix(
    in srgb,
    var(--theme-primary, #111210) 88%,
    var(--theme-foreground, #20231f)
  );
  --ink: var(--theme-foreground, #20231f);
  --bronze: var(--theme-accent, #b58a55);
  --bronze2: color-mix(
    in srgb,
    var(--theme-accent, #b58a55) 72%,
    var(--theme-primary-foreground, #fff)
  );
  --stone: var(--theme-secondary, #e8e2d8);
  --ivory: var(--theme-background, #f6f3ed);
  --muted: var(--theme-muted-foreground, #72766f);
  --line: var(--theme-border, #d5cfc5);
  --white: var(--theme-primary-foreground, #fff);
}
body {
  background: var(--theme-background);
  color: var(--theme-foreground);
  font-family: var(--theme-body-font-family);
}
.display,
.section-title,
.page-title,
.intent h3,
.project-card h3,
.trust-copy h2,
.check h4,
.tool-card h3,
.tool-card .tool-title,
.lead-panel h2,
.quote,
.article-card h3,
.stat b,
.process-row h3,
.portfolio-item h3,
.calc-inputs h2,
.big-result,
.contact-details h3,
.article-body h2,
.article-body blockquote,
.sticky-card h3,
.conversion-bar h3,
.project-facts b,
.project-panel h2 {
  font-family: var(--theme-heading-font-family) !important;
}
.topline,
.dark-section,
.lead-panel,
.footer,
.calc-result,
.contact-form,
.sticky-card {
  background-color: var(--theme-primary);
  color: var(--theme-primary-foreground);
}
.conversion-bar {
  background: color-mix(
    in srgb,
    var(--theme-accent) 48%,
    var(--theme-background)
  );
  color: var(--theme-foreground);
}
.social-proof,
.investor-capture {
  background: color-mix(
    in srgb,
    var(--theme-accent) 58%,
    var(--theme-background)
  );
  color: var(--theme-foreground);
}
.tool-card,
.calc-shell {
  background: var(--theme-card);
  color: var(--theme-card-foreground);
  border-color: var(--theme-border);
}
.tool-card.featured,
.calculator-tabs .active {
  background: var(--theme-accent);
  color: var(--theme-accent-foreground);
  border-color: var(--theme-accent);
}
.section-head p,
.intent p,
.tool-card p,
.process-row p,
.article-card p,
.contact-details p {
  color: var(--theme-muted-foreground);
}
.eyebrow,
.overline,
.intent .num,
.article-card small,
.portfolio-item p,
.process-row::before {
  color: var(--theme-accent);
}
.quiet-link {
  color: inherit;
  border-color: currentColor;
}
.filter,
.choice,
.calc-shell,
.tool-card {
  border-color: var(--theme-border);
}
.filter.active,
.choice.active {
  background: var(--theme-primary);
  color: var(--theme-primary-foreground);
}
.footer h4,
.adscopumContact .contact-details small {
  color: var(--theme-accent);
}
.footer p,
.footer a {
  color: color-mix(in srgb, var(--theme-primary-foreground) 66%, transparent);
}

/* Consultation copy — keep the CMS content visually subordinate to the form. */
.adscopumConsultation > div:first-child {
  align-self: start;
  padding-top: 8px;
}
.adscopumConsultation .overline {
  display: flex;
  align-items: center;
  gap: 14px;
  margin: 0 0 30px;
  padding: 0;
  border: 0;
  color: var(--theme-primary-foreground);
  font-size: 10px;
  line-height: 1.2;
  letter-spacing: 0.17em;
  font-weight: 600;
}
.adscopumConsultation .overline::before {
  content: "";
  flex: 0 0 40px;
  width: 40px;
  height: 1px;
  background: var(--theme-accent);
}
.adscopumConsultation .section-title {
  max-width: 760px;
  margin: 0 0 26px;
  color: var(--theme-primary-foreground);
  font-size: clamp(46px, 4vw, 62px);
  line-height: 0.98;
  letter-spacing: -0.025em;
}
.adscopumConsultation > div:first-child > div:last-child {
  max-width: 760px;
  color: color-mix(in srgb, var(--theme-primary-foreground) 78%, transparent);
  font-size: 15px;
  line-height: 1.75;
}
.adscopumConsultation > div:first-child > div:last-child p {
  margin: 0;
  color: inherit;
  font: inherit;
}
@media (max-width: 900px) {
  .adscopumConsultation .section-title {
    font-size: clamp(42px, 9vw, 56px);
  }
}

/* Reference typography scale. Keep section labels and editorial titles consistent. */
.overline,
.eyebrow {
  font-size: 9px;
  line-height: 1.5;
  letter-spacing: 0.23em;
  font-weight: 500;
}
.section-title,
.page-title {
  font-size: clamp(52px, 5.5vw, 85px);
  line-height: 0.98;
  letter-spacing: -0.025em;
}
.conversion-bar__title {
  font-size: 25px;
  line-height: 1.2;
}
.conversion-bar__intro,
.conversion-bar__intro p {
  font-size: 11px;
  line-height: 1.5;
}
.trust-copy .section-title {
  font-size: 60px;
  line-height: 0.98;
}
.adscopumConsultation .overline {
  font-size: 9px;
  letter-spacing: 0.23em;
}
.adscopumConsultation .section-title {
  font-size: 60px;
}
@media (max-width: 900px) {
  .trust-copy .section-title,
  .adscopumConsultation .section-title {
    font-size: 43px;
  }
}

/* Shared Adscopum eyebrow: hero and section labels must remain identical. */
.adscopum-eyebrow {
  display: flex;
  align-items: center;
  gap: 12px;
  color: var(--theme-primary-foreground);
  font-size: 9px;
  line-height: 1.5;
  letter-spacing: 0.23em;
  font-weight: 600;
  text-decoration: none;
  text-transform: uppercase;
}
.adscopum-eyebrow::before {
  content: "";
  display: block;
  flex: 0 0 32px;
  width: 32px;
  height: 1px;
  margin: 0;
  background: var(--theme-accent);
}

/* The trust copy's generic paragraph rule is more specific than the shared
   eyebrow class, so keep this label on the same compact scale as the hero. */
.adscopumTrust .trust-copy > .adscopum-eyebrow {
  color: var(--theme-primary-foreground);
  font-size: 9px;
  line-height: 1.5;
  letter-spacing: 0.23em;
  font-weight: 600;
}

.adscopumTrust .trust-copy > .section-title + div {
  margin-top: 32px;
}

.adscopumTrust .trust-copy > .section-title + div > :first-child {
  margin-top: 0;
}