WEBSITE INTELLIGENCE

Understand what happens after someone visits.

More visits alone do not explain whether a website supports the business. Start with a practical question: can people find the service, reach a useful next step and give your team enough context to respond?

Review the journey you actually measure

Use the website activity and funnel views available for your configured site to examine the path towards an enquiry. Confirm what each step represents before comparing it with a sale or a completed project.

Distinguish observation from an outcome

A page view is not a qualified enquiry; an enquiry is not a confirmed customer. Use the evidence alongside the customer conversation rather than treating every interaction as commercial success.

Choose one improvement at a time

If people reach a service page but the next action is unclear, review the content and form. If requests arrive but go unanswered, review ownership and follow-up. Different problems require different changes.

Confirm setup and measurement limits

Discuss the measurements available for your website and the setup they require. Do not assume every browser, channel or cross-session journey is automatically identified or attributed.

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